If you are like most busy business owners, you understand the importance of digital marketing and search engine optimization, even if it sometimes takes a backseat while you focus on day-to-day operations. You know that Google Analytics can help you build your web presence, but aren’t sure how to get started. Arguably, Google Analytics is the best known and most used web analytics service available today and it can really help you to evaluate the effectiveness of your web content. With so much data at your fingertips, and so little time, what data should you be collecting?
The Value of Your Data
You’ve probably taken a peek at some of the information that Google Analytics provides, like your page views and bounce rates, but when used to its capacity, this program can give you a clear view of your web content and just what it’s achieving. When you know what’s working, and what’s not, you can make better decisions about the use of your marketing resources.
Successful marketing campaigns rely less on volume and more on value, and that’s what accurate data provides. Savvy marketers are tracking information that tells them how visitors and potential customers found their site, how long they stayed, whether their visit led to further action and what sorts of keywords and content made them stick around. Using this data a baseline for your content marketing strategy will help you determine what type of content you should be creating, what formats engage your target audience and what you’re wasting your time on.
How Well is Your Website Performing?
Google Analytics can also tell you how people are viewing your websites. More and more consumers are using their smartphones to research products and view content. Do you know if this is the case for your customers, and is your site optimized for the best possible user experience? If you want the most bang for your buck, it all comes down to data. So, are you using Google Analytics to its full potential?