Updating your web design regularly is an important step in promoting business development in the digital space. It allows you to add essential design elements, remove some, and tweak others, all with an end goal of improving user experience, boosting conversions, and improving your brand’s performance of the web. Therefore, after you hire the services of a Squarespace web design expert for initial design, this is not the end of things. You may require the services on an ongoing basis.
The question is, “How often should you update your web design?” How do you know it’s time to talk to your designer about making major or minor tweaks to the current layout? Here are some factors to guide you:
Update As Often As You Can
The simplest answer to this question is to update as often as you can. There’s never really the perfect design. You may have a set of text fonts today and feel like a different kind would work better the next day. Your site may feature a static homepage only for you to decide to change its appearance.
Therefore, update your web design as often as you feel is necessary to keep the site in line with your business goals. Of course, some factors will influence the frequency, such as the cost of design. If you are a small business with a low budget, you can’t afford to redesign every month. Once or twice a year would be ideal. However, if you are a large firm with a massive budget, you can tweak the design as often as you feel necessary!
When Your Business Rebrands
When your business rebrands or makes changes to its logo, mission, or objectives, these need to be reflected on your website. The same applies to when you introduce a new product, improve existing products, or expand in the market. You need to rebrand your site to meet these new changes.
Your web designer should take note of every little change and incorporate it into the website. Do you have a new logo? Have you changed brand colors? If so, keep your online clientele updated by making the essential changes to your design.
Redesign When New Trends Emerge
The digital space is ever-changing, and businesses are continually finding new ways to improve customer experience and market their brands. For example, current statistics indicate that video marketing is becoming a buzzword in digital marketing. Research suggests that 92% of marketers consider video an essential part of their strategy.
Search engines are changing too! Recently, Google Chrome introduced an extension known as HTTPS Everywhere, which warns users on Chrome, Firefox, and Opera when they visit an unsecured site. This will hurt SEO for business with no secure SSL. What’s more, towards 2020, most website owners were gravitating towards new trends such as minimalism and the use of dark themes.
As a firm, you need to stay abreast of these changes, especially those that affect your conversions. As search engine algorithms change, tweak your website to make sure your site is still well-optimized for searches. As people gravitate towards bots and live support, ensure your website is staying updated to improve customer experience.
When Customers’ Needs Change
Customers have dynamic needs, and you must continually meet them if you don’t want to lose them to the competition. By using AI and Analytics, you can anticipate customers’ needs and meet them immediately. For example, if your clients are regularly sending questions about your products, you could set up a FAQ section to respond to these queries. If websites in your industry are introducing live chat, you should do the same too.
Do you have an e-commerce store? Are customers asking for more refined search criteria to help them navigate products? If so, make it happen. Are they asking for certain pertinent information on social media? Why don’t you add a blog section to inform them about important things in your industry and business? Use technology and social listening tools to learn about your clients’ needs and make changes to your website to meet them.
Ready to Update Your Web Design?
There’s no specific timeline for updating your web design. However, these pointers can help you determine when it’s time to call in a Squarespace web design pro for redesign services. They can also advise on the latest designs that will keep you ahead of digital marketing trends and customer needs!