Are your Montessori school inquiries on the decline? If so, don’t fret. There are numerous ways to drum up interest in your school ranging from Montessori social media strategies to perfecting your Montessori web design and beyond. Let’s take a quick look at the best tactics to spike interest in your Montessori school program.
Montessori School Website Design: Responsiveness on Mobile Devices is Key
The days of surfing the web in front of a traditional desktop computer are quickly fading away. More and more people are using their mobile devices to peruse the web. From smartphones to tablets, laptops and beyond, there are all sorts of different ways to use the web while away from a desktop computer. However, plenty of websites are designed for optimal appearance and functionality on desktop computers as opposed to mobile devices.
The bottom line is a Montessori school website that does not look and function flawlessly on a mobile device will send prospective clients in the direction of the competition. Test every single page of your website on various mobile devices to ensure it looks and functions as expected.
Feature Customer Testimonials
Put yourself in the position of a parent looking for an alternative education program for his or her child. You venture to a Montessori school website only to find the school’s supposed merits are not reinforced with parent/student testimonials. The lack of testimonials can sway a parent to send their child to another alternative learning school or even a traditional school. In other words, this is not a time to be humble. Use your Montessori website design as a platform to show off the merits of your school’s unique value offering. Prominently feature positive customer testimonials on the top and sides of your website pages and it won’t be long until enrollment spikes.
It will also help to zero in on the online review directories. In particular, Google reviews are especially important. If your Montessori school is not listed on the many online review directories, list it yourself. Furthermore, it is prudent to request that satisfied parents and students leave positive reviews on Google reviews as well as other online review directories. Encourage these satisfied parents/students to leave positive feedback on the web and interest in your Montessori school will increase in due time.
Tap into the Power of Social Media
If your Montessori school does not yet have a presence on Facebook, Twitter, Instagram or other social media platforms, the time to evaluate and establish such a presence is now. However, merely creating a profile and leaving it stagnant will not suffice. Identify which social networks would be best for your school because the nuances of your Montessori social media strategies matter a great deal. Unfortunately, tending to the details of social media requires a time commitment. If you do not have the time to be active on social media, outsource the work to a social media specialist or another social media-savvy in-house employee to spearhead and perfect your Montessori social media strategies.
The entirety of your social media profile should be filled out from the “About” section to photos, the status section and beyond. If interested parents/students reach out to you through social media, respond in a timely manner. Be sure to update your social media pages at least once per month at a bare minimum to show interested parties you are still in business and engaged with fellow social media users.
When in Doubt, Take a Look at the Competition’s Social Media
If enrollment does not increase after you establish profiles on the top social media platforms and implement Montessori social media strategies, take a step back to consider what the competition is doing. Closely examine the social media pages of your top competitors. Compare the strengths and weaknesses of these pages to your own, make the necessary changes and it won’t be long until that many more enrollment applications come through the pipeline.